Santa Cruz Flea Market in Full Swing

The Santa Cruz Flea Market at the former Skyview Drive-in has been revived by Goodwill in a partnership with Sutter Health. The first day of the re-opening was Friday, March 7th. The Flea Market operates on Fridays, Saturdays and Sundays. Operations at the flea market will be very similar as before, but be sure to read the information below.

Here is complete information for Vendors and Buyers:

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Santa Cruz Flea Market
2260 Soquel Drive
Santa Cruz, Ca 95062

Santa Cruz Flea Market is open 3 days a week. Our gates open (to Vendors and Buyers at):
Friday 7 a.m.,
Saturday 6 a.m.,
Sunday 5:30 a.m.
All hours are “Weather Permitting”.
Friday admissions stop at noon. Saturday and Sunday at 3pm. Vendors are asked to leave by 4pm., so shopping is allowed until that time.

Our fees are as follows:
Buyers admission
Fridays: $1.00 per person
Saturdays: $2.00 per person
Sundays: $2.50 per person

Vendors
Friday: $15.00 per space.
Saturday: $30.00 per space.
Sunday: Reg. Space 35.00
Large or corner space 45.00 & up.

All days … Children under 10 years of age FREE. Anyone 13 or younger must be accompanied by a responsible adult.
Open Holidays except on the rare occassion that Christmas Day and New Years Day falls on a weekend.

BUYERS and VENDORS:

ANIMALS: With the exception of trained service dogs, no dogs or puppies are permitted on our grounds. Santa Cruz County Ordinance prohibits the offer for sale, adoption, “give-away”, or trade any cats, kittens, dogs or puppies at our Flea Market. As far as “guest” animals… we at Santa Cruz Flea Market all love our pets. They are not appropriate visitors to the Swap Meet, for many reasons. We do not condone in any way leaving a pet in your vehicle while you shop, and will contact authorities if we see an animal that appears to be suffering from heat in an unattended vehicle. No dogs left unattended in the back of trucks, even if leashed. Dogs are unacceptable companions in the shopping areas of the Market, and shoppers seen with dogs will be asked to leave immediately, without refund. Please love your best friend enough to leave them at home when visiting the swap meet!

ALCOHOL: No alcoholic beverages may be brought in or consumed by any individual (vendor or buyer). This is the law! Violators will be evicted without refund.

VENDOR INFORMATION:
We accept reservations for Saturday and Sunday sellers. Reservations must be made in person at our office on the Flea Market grounds.
Our office hours are:
Friday: 7 a.m. until NOON
Saturday: 9:30 a.m. until 3 p.m.
Sunday: 10:30 a.m. until 3 p.m.

Weekly Reservations must be paid in full in advance, and there is an extra $5.00 reservation fee added to the space rental fee, making a Saturday reservation $35.00 total, Sunday $40.00 regular or $50.00 large/corner.

All transactions are CASH only…sorry, no checks or credit cards accepted. All vendors holding a reservation ticket must plan their time to be on their space no later than 8:30 a.m. on SATURDAY and 7:00 a.m. on SUNDAY. Reserved spaces not claimed by the deadline may be subject to resale, without refund. BRING your RESERVATION TICKET with you!

Reservations may be made no more than 7 days in advance. For example, if you wish to reserve a space for a Sunday, you may reserve no earlier than the Sunday prior to the date you wish to sell.

QUARTERLIES:
Saturday quarterly reservations are available, at a cost of $50.00 per space, which does not include the daily space use fee. (currently $30.00 per space per use.)
Sunday quarterly reservations are available. The cost varies by space size and location. See management for further details.

Again, the quarterly fee does not include the weekly space rent, which is paid at the gate each day of usage. The quarterly fee is to be paid in full before the beginning of the calendar quarter. Vendors holding quarterly reservations are subject to the same cut-off times (8:30 a.m. on Saturday, 7:00 a.m. on Sunday) as weekly pre-paid reservation holders.

TRASH: Vendors are responsible for removing ALL trash and unsold items from our grounds. This includes, but is not limited to, the boxes that contained the vendors’ items, “free stuff”, packing materials, as well as any items unsold at the end of the day. Violators will be charged a fee for the first offense, and repeated offenses will lead to suspension or complete discontinuation of selling privileges.

VENDOR PARKING: Spaces are rented with room for ONE vehicle and goods. Sellers may NOT park extra vehicles anywhere on our property, nor may their helpers park anywhere on our property, even with paid buyer’s admission ticket. We have limited parking facilities, and each vendor that takes up parking space all day prevents a minimum of 5 buyers from finding convenient parking to shop. Vendors found having extra vehicles on our property will be subject to immediate towing of that vehicle, at the vehicle owner’s expense. *Exceptions may be granted to vendors with physical infirmities or disabilities. Each exception is on a case-by-case basis at management’s discretion, and MUST be cleared with the manager before doing so. Otherwise, vehicles may be towed at the vehicle owner’s expense.

VACATING: Our rules require that ALL VENDORS vacate the grounds no later than 2 p.m. on Fridays, 4 p.m. Saturday and Sunday. As noted under “Trash”, ALL trash and left-over unsold goods, boxes, and packing materials must be taken away by the vendor. Violators will be warned and cited, and habitual offenders will be suspended and/or fined for trash removal.

WHAT YOU MAY SELL: We do have some restrictions on what items may be sold. In general, any sale of food/beverage intended for consumption on the grounds is prohibited. Sale of counterfeit, bootleg or pirated recordings (CD, DVD, VHS) is strictly prohibited. Sale of any other counterfeit or copyright-infringing items is prohibited. Other items are at the Flea Market owner’s discretion. Drug paraphernalia is not allowed. Pornography must NOT be displayed openly, but must be boxed or screened from view. If you have a question about whether your items are permitted, feel free to ask.

Anyone selling more than two times in any 12 month period is required to have a Resale Permit issued by the State Board of Equalization, and have it in their possession when selling at the Flea Market. Those people selling produce or other allowed food products are required to have a Health Permit issued by the Santa Cruz County Health Department.

Vendors must keep their spaces and areas surrounding their spaces clean and free of hazards at all times. Vendor assumes liability for injury to third parties occurring as a result of their negligence or hazards on their space.

Vendors must take down all tarps (with the exception of mesh-type tarps) when requested to do so by Flea Market Employees. This request will be made only as needed, for your own safety and the safety of other patrons. Refusal to comply promptly may result in immediate eviction without refund.

Management reserves the right to determine acceptable volume of all music being played. Failure to cooperate may result in immediate eviction without refund.

We reserve the right to refuse service or admission to anyone, for any reason. Any violation of our rules or disturbance of the peace on our grounds will result in immediate eviction without refund.

RAIN POLICY:

No rainchecks or refunds given.

If you have a weekly pre-paid reservation, you may move it forward one week, for the same day (Saturday or Sunday) and space you have reserved. You must contact the Flea Market -462-4442, during office hours on the day you have reserved, prior to the cut off time noted on your reservation ticket. (Saturday 8:30 a.m., Sunday 7 a.m.)

Click here for a printable version of the above information.

Click here for information in Spanish.

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PRESS RELEASE
February 22, 2008

Santa Cruz Flea Market Will Reopen March 7th

Goodwill Industries is delighted to announce that they will reopen the popular open-air market on Friday, March 7 and will operate every Friday, Saturday and Sunday of the year, weather permitting. The Flea Market will reopen in the same location as the former Skyview Flea Market and will maintain a similar pricing structure as was in effect previously.

Michael Paul, President and CEO of Goodwill, said, “Because so many people depended on the flea market we wanted to get the market up and operating as soon as possible so few changes were made. Once we are up to speed we will look for improvements in the business that will benefit the vendors and the community.”
What won’t be the same at the market is the food service. The former snack shack is in poor condition and needs a lot work to get health permits. So, initially, independent vendors will provide food. Also there will be no alcohol served or allowed in the market and there will be no karaoke.

Information about the flea market can be accessed on Goodwill’s website at www.scgoodwill.org ; click on the link that says “Flea Market info”. Vendors who wish to reserve space at the flea market can come to the market area starting Friday, March 7th at 7 AM.

Press Release by PAMF (The Palo Alto Medical Foundation, a division of Sutter Health) about the Santa Cruz Flea Market:

January 31, 2008

Palo Alto Medical Foundation Leases Former Skyview Property to
Goodwill Industries for Use as Flea Market and Donor Drop-Off Site

Revenue generated from the one-year lease will enable PAMF to donate $125,000 to
Healthy Kids of Santa Cruz County

Santa Cruz, Calif. – The Palo Alto Medical Foundation (PAMF), a Sutter Health affiliate that operates the Santa Cruz Medical Foundation, Sutter Maternity & Surgery Center, and the Visiting Nurse Association of Santa Cruz, has finalized a lease agreement with Goodwill Industries of Santa Cruz, Monterey and San Luis Obispo Counties to operate a flea market and donor drop-off site at 2260 Soquel Drive.

The one-year agreement goes into effect on March 1, 2008 and contains a mutual option to renew for an additional 12 months. The flea market is tentatively scheduled to open in early March and will operate on Fridays, Saturdays and Sundays.

“We are pleased to be able to partner with Goodwill Industries to keep a flea market operating in Santa Cruz County,” said Larry deGhetaldi, M.D., president of the Santa Cruz region of PAMF. “This agreement allows the continuation of a community resource that has value to many local residents while a long-term flea market location is identified.”

“Operation of the flea market will help us to support local services that benefit our community, such as providing education, employment and job training services to people with barriers to employment,” said Michael Paul, CEO of Goodwill Industries of Santa Cruz, Monterey and San Luis Obispo Counties. “The flea market is consistent with our other efforts to raise funds through the collection and sale of clothing and household items in a manner that encourages the reuse/recycling of these material resources thereby creating employment that benefits and protects the environment.

“We look forward to operating the flea market for many years to come,” added Paul. “Our agreement with PAMF/Sutter allows us time to find a permanent location for the flea market in Santa Cruz County.”

After purchasing the former Skyview property in November 2007, PAMF/Sutter was approached by a number of organizations and individuals to operate a flea market, but only entered into discussions with Goodwill Industries. As a non-profit organization dedicated to helping the local community, and an organization with the working capital to address potential liability issues, including insurance coverage, Goodwill Industries fit PAMF’s/Sutter’s criteria for a flea market operator at the site.

Revenue generated by the agreement will enable PAMF/Sutter to make a $125,000 donation to Healthy Kids of Santa Cruz County, an organization that offers insurance to children in families at or below 300 percent of the federal poverty level ($63,600 for a family of four). Sutter Maternity and Surgery Center will also make its annual $100,000 donation to Healthy Kids. Since 2003, PAMF and Sutter Maternity and Surgery Center have contributed $800,000 to support children’s access to health insurance through Healthy Kids and Healthy Families, the state program that provides health insurance for children in families at or below 250 percent of the federal poverty level ($53,000 for a family of four).

“We are thrilled to be able to further support Healthy Kids of Santa Cruz County,” said Dr. deGhetaldi. “Healthy Kids plays a vital role in the health of children in our community. Research clearly shows that when children have a primary care doctor who sees them on a regular basis, it reduces the number of visits to hospital emergency rooms for non-urgent conditions, reduces unnecessary hospitalizations and shrinks the health care bills that are ultimately passed onto taxpayers to care for the uninsured. Providing all children with health insurance not only is the socially responsible thing to do but also makes good economic sense.”

“This generous donation from PAMF/Sutter will allow more kids to come off of our waiting list to receive the health care and insurance they need to lead healthier lives,” said Leslie Conner, program director of Healthy Kids of Santa Cruz County. “These new funds are even more critical now that California’s health care reform efforts have failed. With more than 400 kids on our waiting list, Healthy Kids is committed to raising as much money as possible to cover as many local kids as possible. PAMF’s/Sutter’s gift is a huge help.

“We are grateful for their support and applaud their commitment to our community. PAMF’s/Sutter’s innovative partnership with Goodwill Industries, which will allow a flea market to operate in Santa Cruz County, ultimately benefits our community in a number of ways.”

PAMF/Sutter will use the next year or two to develop plans for the site at 2260 Soquel Drive that will help to address the growing health care needs of the community. The acquisition of this property allows PAMF/Sutter to look at providing additional medical office space for physicians, as well as additional diagnostic services and expanded hospital services for the community. Due to a shortage of physicians in the region, PAMF/Sutter is making a concerted effort to bring in additional primary care physicians and medical specialists to replace physicians who are retiring and physicians who are leaving the area.

The Palo Alto Medical Foundation for Health Care, Research and Education is a not-for-profit health care organization that is a pioneer in the multispecialty group practice of medicine. The Santa Cruz region of PAMF provides care through three local facilities: Santa Cruz Medical Clinic, Sutter Maternity & Surgery Center and the VNA of Santa Cruz County. The division also includes the Santa Cruz Medical Foundation, which provides Santa Cruz County residents with general health care, family practice, urgent care, primary care and health care specialists. The 30-bed Sutter Maternity and Surgery Center offers state-of-the-art perinatal and medical/surgical services combining the luxury of a fine hotel with the safety and security of a licensed accredited hospital. VNA of Santa Cruz County, a bilingual/bicultural organization, provides quality, compassionate, skilled care to homebound patients throughout Santa Cruz County. For more information about the PAMF’s Santa Cruz Division, please visit www.suttersantacruz.org. PAMF is part of the Sutter Health family of not-for-profit physician organizations and hospitals that share resources and expertise to advance health care quality. Serving more than 100 communities in Northern California, Sutter Health is a regional leader in cardiac care as well as care of women and children, and is a pioneer in advanced patient safety technology. For more information, visit www.pamf.org.

Goodwill Industries of Santa Cruz, Monterey and San Luis Obispo Counties began in 1928 in the City of Santa Cruz. Today we have expanded into all three counties with 14 stores, 25 Attended Donation Centers, 4 donation processing centers and 5 rehabilitation facilities. Goodwill Industries employs over 340 people, including employment training professionals, sales personnel, donation center attendants, warehouse and distribution workers and administrators. Goodwill paid $6.4 million dollars in wages in and $1.7 million in employer related taxes and benefits in 2007. Additionally, over $960,000 in taxes was withheld from employee earnings. Goodwill Industries is an equal opportunity employer and an advocate for the Americans with Disabilities Act. The organization is directed by a volunteer board of directors comprised of 20 business and civic leaders. The Goodwill Auxiliary is another group of volunteers comprised of 53 women and men who contributed 6,000 hours to fund-raising in 2007. For more information, visit www.scgoodwill.org

Click here for a printable version of the above press release.

For questions that are not answered here please email us at
scfm@scgoodwill.org